above the line

экон. above the line (ATL)
1. выше черты (часть бюджета выше черты)
2. стоимость рекламы, которую рекламное агентство заказывает в интересах заказчика в средствах массовой информации (на телевидении, радио, в прессе и т. п.); не входит в стоимость услуг рекламного агентства, то есть находится "над чертой"

Англо-русский универсальный дополнительный практический переводческий словарь И. Мостицкого. . 2002-2012.

Смотреть что такое "above the line" в других словарях:

  • above-the-line publications — The upper level publications in the hierarchy of joint publications which includes capstone, keystone, and other key joint doctrine publications that the Chairman of the Joint Chiefs of Staff signs and are intended to be used by combatant… …   Military dictionary

  • below-the-line publications — The lower level publications in the hierarchy of joint publications that are signed by the Director, Joint Staff and contain specific mission area guidance for the joint community. Included in this level are reference publications and those… …   Military dictionary

  • the North sea — ground ground (ground), n. [OE. ground, grund, AS. grund; akin to D. grond, OS., G., Sw., & Dan. grund, Icel. grunnr bottom, Goth. grundus (in composition); perh. orig. meaning, dust, gravel, and if so perh. akin to E. grind.] 1. The surface of… …   The Collaborative International Dictionary of English

  • The Bronx — Bronx redirects here. For other uses, see Bronx (disambiguation). The Bronx   Borough of New York City   Bronx County Motto: Ne cede malis Do not give way to evil …   Wikipedia

  • line — Shaft Shaft, n. [OE. shaft, schaft, AS. sceaft; akin to D. schacht, OHG. scaft, G. schaft, Dan. & Sw. skaft handle, haft, Icel. skapt, and probably to L. scapus, Gr. ????, ????, a staff. Probably originally, a shaven or smoothed rod. Cf. {Scape} …   The Collaborative International Dictionary of English

  • Line shaft — Shaft Shaft, n. [OE. shaft, schaft, AS. sceaft; akin to D. schacht, OHG. scaft, G. schaft, Dan. & Sw. skaft handle, haft, Icel. skapt, and probably to L. scapus, Gr. ????, ????, a staff. Probably originally, a shaven or smoothed rod. Cf. {Scape} …   The Collaborative International Dictionary of English

  • The White House — White White (hw[imac]t), a. [Compar. {Whiter} (hw[imac]t [ e]r); superl. {Whitest}.] [OE. whit, AS. hw[imac]t; akin to OFries. and OS. hw[=i]t, D. wit, G. weiss, OHG. w[=i]z, hw[=i]z, Icel. hv[=i]tr, Sw. hvit, Dan. hvid, Goth. hweits, Lith.… …   The Collaborative International Dictionary of English

  • line drive — noun Date: 1903 a batted baseball hit in a nearly straight line usually not far above the ground …   New Collegiate Dictionary

  • The Canterbury Tales — is a collection of stories written by Geoffrey Chaucer in the 14th century (two of them in prose, the rest in verse). The tales, some of which are originals and others not, are contained inside a frame tale and told by a collection of pilgrims on …   Wikipedia

  • The Kindly Ones (Littell novel) — The Kindly Ones   …   Wikipedia

  • The May Department Stores Company — Industry Retail Fate Merged with Federated Department Stores, Inc. Successor Federated Department Stores, Inc. (2005 2006) Macy s, Inc. (2007 present) Founded …   Wikipedia

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